價格：免費
更新日期：2019-04-04
檔案大小：4.2M
目前版本：1.5
版本需求：Android 4.0.3 以上版本
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Simple and easy way to learn consumer economics. It almost cover all important topics of consumer economics which are given below chapter wise :
UNIT. – I : CONSUMER AND CONSUMERISM
Definition and concepts
Rights and responsibilities of consumers
Consumer movement - need objectives and its roles
UNIT. – II : MARKET AND MARKETING
Concept & definition of Market
Classification of market
Market segmentation
Marketing - meaning and definition, concept of marketing
Dimensions of marketing
Functions of Marketing
Channels of distribution - types and functions
UNIT. – III : CONSUMER BEHAVIOUR
Human wants - nature and classification
Law of marginal utility
Law of equimarginal utility
Consumer surplus
Buyer behaviour - buying motives
Buying decision process
Factors affecting consumer decisions
Types of products
Branding, Labeling, packaging
Sales promotion and advertisement
UNIT. – IV : CONSUMER PROBLEMS
Business malpractices
Adulteration, faulty weight and measures
Misbranding
Deceptive labeling and packaging
UNIT. – V : CONSUMER PROTECTION
Meaning, evolution of Consumer Protection
Need for protection, laws for Protection
Quality Control Measures
Guarantee and warranty contracts
Standardization
